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About Us

Maternity lifestyle activewear by emamaco.

Your pregnancy. Your active life. Your journey.

The emamaco brand creates each individual piece based on 3 pillars:

1. Specialisation - unique, made for purpose. From the material, the design, the cut, the sewing methods, the stitching and even the finish. Pregnancy is a special time And to make sure we only make the best, it takes us 12 months to develop each specialised emamaco product.

2. Feminine - Embrace and celebrate the female body. The shape. The changes. The fit. Emamaco does not try to hide the female shape, we flaunt our curves through the 1st, 2nd, 3rd trimester and beyond.

3. Functionality - Active compression and comfortable stretch together make emamaco versatile and wearable 24/7. Support that adapts to hard workouts just as well as it adapts to a nap on the couch

 
Emamaco was founded in Melbourne, Australia by Emma Sango who first fell pregnant in April 2018. Growing up by the beach all of her life and living a very healthy and active lifestyle, she was very keen to continue her active lifestyle during her pregnancy. As her body shape was changing she felt by 9 weeks she could no longer fit in her current gym wear comfortably. It was too tight around her belly and she was so worried that it would be harmful for the developing baby. So the search was on for some maternity active wear that she would feel good in during her work outs and everyday life. 


She spoke to her friends who were also pregnant, she spoke to pregnant ladies in ante natal classes, she spoke to mid wives, she spoke to physios. One thing was clear: they all had the same frustration with maternity active wear: there were only a few brands out there and they each had their pros and cons. 

As the months were getting warmer and the gym was getting hotter. The leggings she was wearing weren't supportive enough for her growing bump and were so thick and hot they would cause her to overheat.

She decided to create her own active wear that was not only functional for the gym but also stylish enough to wear everyday in a subtle way - without looking like she was wearing active wear.

And Emamaco was born.

— .

 

We believe that emamaco is for ALL Day, EVERY day, for EVERY mama.

JOIN our EMAMACO tribe where women can Show Off their true femininity, embrace there changing shape during pregnancy and be confident In flaunting their growing bump.  

Where women can be fit, strong, bold, individual, fun and independent yet supported, and be part of the emamaco tribe going through all of the stages of motherhood just like you!

-Designed to look make you feel and look amazing every day.

-Made to support you and bub throughout your pregnancy and beyond.

-Engineered to perform anywhere. Anytime.

As used by professional athlete and marathon runner (even while 8 months pregnant!) Nicole Paton.

As developed and used by our founder Emma Sango because nothing else was good enough.

As loved by countless mothers who did not want to sacrifice their health or lifestyle while pregnant.

As cherished by mummas who were plagued by back pain, thigh chafing and overheating in other leggings.